TUFT

Remember when The Devil Wears Prada ruined the brand Club Monaco by having Lily refer jokingly to Andy's fashion sense as thinking, "Club Monaco is couture." Weelll if you're anything like me, you personally branded Club Monaco as crap after that movie and haven't changed your mind since. That is, until I saw their latest photoshoot on fashiongonerouge shot by Nastya Kusakina. It's like...kinda cool..or something. Why do I feel so self conscious saying that? It's cool. It is. This is me stating that Club Monaco is cool (well this advert anyway, not necessarily the whole brand...I don't want to be tied down here.)

cool, right? I mean look at that paper bag lunch. THAT'S cool.